Website Privacy Policy

The following Privacy Policy applies to the website, owned and operated by Swaffham Fencing & Building Supplies (hereafter referred to in the first person) of Registered Address 20 Brocks Road, Swaffham, Norfolk, PE37 7XG, United Kingdom. This Policy governs the privacy of the website’s users and explains how we comply with the General Data Protection Regulation (GDPR), the Data Protection Act (DPA – pre GDPR regulations) and the Privacy & Electronic Communications Regulations (PECR).

This policy explains areas of this website that may affect your privacy and personal details, how we process, collect, manage and store those details, and how your rights under the GDPR, DPA & PECR are adhered to. Additionally it explains the use of cookies and/or software, advertising and commercial sponsorship from third parties, as well as the download of any documents, files or software made available to you via this website. Further explanations may be provided for specific pages or features of this website in order to help you understand how we, this website and its third parties (if any) interact with you and your computer or device in order to deliver it to you. If you have any further questions relating to our Privacy Policy, you may get in touch via the website Contact Page.


We and this website comply with the existing DPA and with the GDPR, which came into affect on 25th May 2018. If applicable, this Policy shall be updated accordingly after the completion of the UK’s exit from the European Union.

Use of Cookies

What are cookies? Cookies are small files saved to a user’s computer or device hard drive that track, save and store information about the user’s interactions and usage of a website. This allows a website, through its server, to provide each user with a tailored experience during website browsing.

This website uses cookies to optimise visitor user experience. As required by legislation, and where applicable, this website uses a cookie control system, allowing the user to give explicit permission for, or to deny the use of or saving of, cookies on their computer or device.

Users are advised that if they wish to deny the use and saving of cookies from this website on to their computer or device hard drive, that they should take necessary steps within their web browser security settings to block all cookies from this website and its external serving vendors, or use the cookie control system available on this website.

Website Visitor Tracking

This website uses tracking software to monitor visitors in order to better understand how they use it. This software will save a cookie to the visitor’s computer or device hard drive in order to track and monitor visitor engagement and usage of the site. This tracking software does not collect, save or store any personal information.

Adverts and Sponsored Links

This website may from time to time display sponsored links and adverts. These will typically be served through our advertising partners, who will operate their own detailed Privacy Policies relating directly to the adverts they run.

Clicking on any such adverts will send you to the advertisers website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computer or device hard drive. Users should therefore note that they click on sponsored external links at their own risk and that we cannot be held liable for any damages resulting from visiting third party links.

Downloads & Media Files

Any downloadable documents, files or media made available on this website are made available to users at their own risk. Whilst all precautions have been undertaken to ensure that only genuine downloads are made available, users are advised to verify their authenticity by using third party anti-virus software or similar applications.

We accept no responsibility for third party downloads and downloads provided by external third party websites and advise users to verify their authenticity using third party anti-virus software or similar applications.

Contact & Communication With Us

Users contacting us through this website do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until such time it is no longer required or has no use.

Where we have clearly stated and made you aware of the fact, and where you have given your express permission, we may use your details to send you information about products or services through a mailing list system. This is done in accordance with the regulations specified in this Policy.

Email Lists & Marketing Messages

We operate an email mailing list program, used to inform subscribers about news, products and services that we recommend, publish or supply directly. Our mailing lists are entirely optional and, should they choose to, users can subscribe through an automated online opt-in process after giving their explicit permission. Once a user has subscribed to a mailing list, their personal details are collected, processed, managed and stored in accordance with the regulations specified in this Policy. Subscribers may unsubscribe at any time, either by requesting that their details be removed, or by clicking the ‘unsubscribe’ link found at the bottom of each subscriber email.

The type and content of marketing messages that subscribers will receive, as well as the inclusion of third party content (if applicable), is clearly detailed beneath each and every opt-in form on the website.

Email marketing messages may contain tracking beacons, tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of subscriber data relating to engagement, geographic location and other specific demographics.

We utilise AWeber as our trusted email marketing service and AWeber’s own Privacy Policy is available to read by clicking this link.

External Website Links & Third Parties

External links are clickable text, banners or images that link to other websites. They may also take the form of shortened URL’s (Uniform Resource Locators), a common system for shortening long URL’s to a length that is more visually pleasing.

Occasionally our website may include external links. Although we take every care to ensure that these external links are relevant, secure and appropriate to our audience, users are advised to adopt a policy of caution before clicking any external web links included in this website. Users should also take caution before clicking on shortened URL links in order to verify their authenticity before proceeding. Although we undertake due diligence before including external links on this website, we cannot guarantee or verify the content of any externally linked website. Users should, therefore, be aware that they click on external links at their own risk and we cannot be held liable for any damages or implications caused by visiting these links.

Social Media Policy & Usage

We adopt a Social Media Policy to ensure that our business and our staff conduct themselves professionally and responsibly online. Whilst we may have official profiles on social media platforms, users are advised to verify the authenticity of such profiles before engaging with, or sharing information with, these profiles.

We will never ask for user passwords or personal details on social media platforms. Users are advised to conduct themselves appropriately when engaging with us on social media.

There may be instances where our website features social sharing buttons, which help users share web content from web pages directly to their own social media platforms. You use social sharing buttons at your own discretion and accept that in doing so you will publish content to your own social media page(s). To learn more about how individual social media platforms collect, store and use your personal information and other data, we recommend that you read the Privacy Policies published by each respective social media platform.